After 25 Years, Oprah to End Talk Show

...Discovery Communications recently said that Winfrey will narrate an 11-part nonfiction documentary series, "Life," which will premiere in March on the Discovery network.Nielsen Business Media

Bloomberg Contacts Shops

...3 million on media in 2008, down from $2 million in 2007 and down slightly from its 2006 spend of $1.4 million, per Nielsen. About half of the 2008 spending went to support the company's cable TV and business services. Figures are U.S. only and don...

Wolf From 'New Moon' Howls on MySpace

...to the premiere the movies cast members have been regularly updating their MySpace statuses.See also: "Van Natta Seeks to Clean Up MySpace"Nielsen Business Media

Digital Billboards Safe, Another Study Says

...boards are also performing a public service, used regularly for Amber alerts, weather info and other public service announcements. See also: "DOOH Forecast Dims" Nielsen Business Media

Mead Moves Enfamil to Saatchi, Digitas

...Enfamil brand.Major media spending on Enfamil totaled $2 million last year and $4 million through the first eight months of 2009, according to Nielsen. Those figures, however, do not include spending for online efforts or direct marketing

HomeAway Taps 'Vacation' Cast for Super Bowl Ad

...convinced the broad reach will have a significant impact on our business." HomeAway, which notched on significant spending in measured media last year, per Nielsen, joins a long list of small companies that have looked to the Super Bowl as their big shot. Thirty-second spots sell for upwards...

AOL Seeks Huge Workforce Reduction

...and is not a sign for the future payout of the overall bonus plan for employees."See also: "AOL's Armstrong: Content Must Improve"Nielsen Business Media

Captain D's Seats 3 in Finals

...Major media spending behind the brand totaled nearly $12 million last year and $9 million in the first eight months of 2009, according to Nielsen. Those figures don't include online spending.Media duties are not in play and remain at independent Right Place Media, which is based in...

Committee OKs Obama's IP Nominee

...step forward in a process that we are confident will lead to even better performance at the federal level of intellectual property rights enforcement."Nielsen Business Media

Online Shopping Means More Than Making a Sale

Consumers are going online to find out about holiday deals, but not necessarily to buy, according to the Nielsen Co.'s online division. Presented during this week's "The Online Holiday Outlook: 2009" Webinar, the research group found that consumers have steadily moved...