Dove Super Bowl Play Scores With Men

...com. It can also be viewed on DoveMenCare.com.Unilever, which spent $153 million advertising Dove through the first 11 months of 2009, per Nielsen, hopes to drive further buzz via viral efforts. "[It's] an integral part of the Super Bowl experience," said Unilever vp of skin, Kathy...

SB XLIV Draws More Viewers Than M*A*S*H Finale

...M*A*S*H in February 1983.Super Bowl XLIV averaged a mammoth 106.48 million viewers, according to the preliminary national results from Nielsen Media Research, building by 8 percent from the year-ago Pittsburgh/Arizona matchup (98.73 million on Sunday, Feb. 1, 2009). Here are the...

Mindshare Keeps Unilever in U.S., Western Europe

...client spent $640 million in the U.S. on ads in 2008 and $674 million from January through November of last year, according to Nielsen.The North American review is part of a broader process that the client launched last year to evaluate its media agency relationships across numerous...

The Tweet Hereafter

...report also found that only 17 percent of Twitter users updated their accounts in December -- an all-time low. An earlier study by the Nielsen Co. revealed 60 percent of Twitter users do not return from one month to the next. Taking that into account, it's tempting to...

Rust-Oleum Glides to Mcgarrybowen

...on the brand totaled nearly $6 million in the first 11 months of 2009 -- about the same as in all of 2008, according to Nielsen. Those figures don't include online spending.The new agency's first work is expected to break in late June or early July.Mcgarrybowen...

U.S. Cellular Adds Lapiz for Hispanic Chores

...S. Cellular typically spends $90-100 million annually in domestic major measured media, while Hispanic spending has been in the $2 million range, per Nielsen. Its ad outlay via Lapiz moving forward could not immediately be determined.The agency said its location in Chicago is also a plus, because...

Social Issues Lead Bowl Buzz

...pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands.That's according to data collected by Nielsen -- and the research company reports that spots both airing in and rejected from Sunday's game have folks on the Internet talking.Focus on...

Advance Auto Makes Media Agency Selections

...spent $21 million in domestic measured media from January to November of last year, after spending $30 million for full-year 2008, according to Nielsen. The selections came after the two shops handled project work for the client. The identity of the incumbent shops was not immediately clear."As...

Dean Foods' Dairy Biz Moves to Leo Burnett

...Dena and Mayfield.Media spending was not disclosed, but combined annual ad spending for all Dean milk brands is approximately $7-9 million, per Nielsen.Various agencies, mainly small and midsize regional players, handled those brands prior to Leo Burnett

Mizuno Moves to BooneOakley

...but is likely in the low-seven-figure range. Mizuno spent $2.5 million on ads in the first 11 months of 2009, per Nielsen, down from almost $4 million for full-year '08. The client had recently worked with Atlanta independent Huey/Paprocki.BooneOakley also works for Bloom...